Public opinion and market research begins with consulting the Client, continues with the preparatory work of the professionals of the institute, followed by field work, in other words, data gathering.
The reliability of data gathering depends heavily on the infrastructure of the research institute: who, how many people, with what kind of education, guidance and control, among what conditions and environment carry out the fieldwork.
Capital Research has an excellent quality data gathering infrastructure for quantitative face-to-face or telephone interviews, and qualitative focus group or one-on-one interviews. A country-wide network of about 400 PAPI interviewers and a CATI Call Center with 380 positions, as well as focus group studios, hall-test rooms at optimal locations are available nationwide for our Clients.
